Quantum PR: Build Your Brand, Build Your Business

In this IYQ year, a blizzard of announcements from quantum tech companies, both tech giants and startups, already has generated unprecedented interest from mainstream media, including top-tier business publications. Competition for media attention has grown, too, making it more important than ever to know how to work successfully to generate legitimate (read: non-hype), impactful media attention.

In any nascent industry, winners are often those committed to communicating their company’s story from its earliest days to its grandest achievements, building a narrative and brand over time that wins the hearts and minds of customers, partners, and investors.

HKA Marketing Communications, the official PR agency for IYQ, is committed to educating quantum tech companies on best practices in public relations most relevant to quantum tech.

The first webinar in our IYQ webinar series will be with Mike Kilroy, HKA EVP and a 30-year veteran of tech PR including the last 6 years at HKA working directly with global quantum tech companies.

Join Mike in a free one-hour Zoom webinar designed to help you understand the rules of media engagement and apply best practices that will contribute to your company’s success now and in the years to come.

The webinar is at 8:00 am PT/ 11:00 am ET

Birds of Science

Birds of Science is a collaborative art and science project in which participants craft origami birds from the pages of their scientific writings or their notebooks. These origami birds come together as they are created to form a breathtaking large-scale installation, symbolizing the knowledge, science, and the collective journey of ideas taking flight.

Birds of Science is created and directed by NCCR SPIN.

NCCR SPIN

Hidden Variables is a 3D art and science installation co-produced with young researchers at the NCCR SPIN in Switzerland. It was realized using discarded scientific data from theory or experimental equipment and measurements to highlight the important role of failure in the scientific journey.

Hidden Variables

What lies behind a single scientific breakthrough? A journey of trials and errors, ups and downs, successes and failures, and above all, an investment of time. At the intersection between art and science, a team of six dedicated quantum computing scientists comes to show you the hidden beauty within lost data and failed measurements – essential components in the pursuit of even the most subtle scientific insights.

Securing Global Networks in the Quantum Era – Satellite QKD

For a monthly talk of the 100th World & 50th Thai Quantum S&T Anniversary (#IYQ2025 #ThaiYQ2025), “Securing Global Networks in the Quantum Era – Satellite QKD” by Joanne Liao : Vice president – Strategic Development, SpeQtral, Singapore, will be highlighted right after Thai traditional new year or Songkran – water festival. Updating story of ASEAN pioneer for photon communications will be given by Spectral’ VP.

Concours National : Vision Quantique – Le Liban de demain

Dans le cadre des 150 ans de l’Université Saint-Joseph de Beyrouth et de l’Année internationale des sciences et technologies quantiques, le Département de physique de la Faculté des sciences organise un concours national en partenariat avec le CNRS Libanais et la Commission Nationale Libanaise pour l’UNESCO. Ce concours met à l’honneur les avancées de la physique quantique et leur potentiel pour le Liban. Les élèves du secondaire (groupes de 2 à 4) sont invités à créer une affiche ou un projet numérique sur les technologies quantiques et leur impact pour un Liban innovant et durable.

Superposition Composition: Grüße Unscharf

A durational sonic installation by ZKM | Hertzlab

The artwork—an installation featuring a self-playing piano that performs a composition by composer Jia Liu twice daily—makes audible the quantum mechanical principle of superposition. In quantum computing, superposition refers to the ability of quantum bits (qubits) to exist in multiple states simultaneously. Unlike classical bits, which always have a value of either 0 or 1, qubits can assume multiple states at once until their value is determined by measurement.

The composition includes variable elements that take on specific values based on certain probabilities. These values are recalculated for each performance using a quantum computer. Each playback thus represents a measurement, fixing the state of the composition. Only through repeated performances does the final composition emerge as a percentage-based probability pattern—this version will have its world premiere at ZKM | Karlsruhe in December 2025.
The composition will be performed twice daily (11 a.m. and 5 p.m.) on the music balcony of ZKM Karlsruhe from April to December 2025. A complementary data visualization will accompany the installation.

Public Measurements: Daily at 11 a.m. & 5 p.m. until December 2025

Quantum Day@PT

Join us on April 14th for the first edition of Quantum Day@PT, a one-day event held at the Faculty of Sciences, University of Porto, in celebration of the International Year of Quantum Science and Technology and marking the 100th anniversary of Quantum Mechanics!

📅 When? April 14th – World Quantum Day
📍 Where? Faculty of Sciences, University of Porto
🔹 Registration is FREE and includes morning and afternoon coffee breaks.

This free event will feature plenary talks, themed sessions by renowned speakers, and a poster session aimed at PhD Students and Post-doctoral researchers from various institutes in Portugal, showcasing cutting-edge Portuguese research on the Quantum Flagship topics.

Registration is open to researchers, students, and industry professionals interested in the latest advancements in quantum technology, offering valuable networking opportunities to foster collaborations between academia and industry.

For more details and to register for the conference, visit our website: https://quantumdayatpt1.my.canva.site/
Stay tuned to find out more!

Quantum Explorations

Tūhura Otago Museum and Te Whai Ao debut a platform for community engagement with quantum science and technology at ASB Polyfest, the largest Polynesian cultural festival in the world. Look for the big, blue shipping container: Lab in a Box!

Quantum Machine Learning Workshop

This workshop provides an introduction to Quantum Machine Learning using PennyLane and PyTorch, with hands-on exercises and take-home challenges. The workshop includes four practical sessions that cover the QML concepts, models, and techniques. The sessions explore the development of quantum estimators and classifiers, their training with various optimisers, loss and cost functions, as well as model testing and scoring using variety of metrics. It finally, explains how to create hybrid quantum-classical QML models.

IUPAP/UNESCO International Colloquium on Physics for Society

This is a series of online colloquia jointly launched by IUPAP and UNESCO under the framework of the International Year of Quantum Science and Technology (IYQ 2025) and the International Decade of Sciences for Sustainable Development (2024–2033). It aims to create an engaging, cross-disciplinary platform to explore how cutting-edge physics, particularly Quantum Science and Technology, can support the achievement of the UN Sustainable Development Goals. The series will be launched on April 14, 2025, with a talk by the Nobel Laureate Professor Anne L’Huillier.